Dating agencies represent lonely people who are willing to start a romantic relationship. They are normally specialized and unite people belonging to one nationality, religion or living in the same area.
Russian mail order brides would be more interested in marriage agencies, which only represent women willing to find a marriage partner. These agencies are quite selective in choosing candidates to be represented, and are usually after quality rather than quantity. They profit from selling addresses of mail order brides and are not interested in hosting profiles of women, which they cannot sell. The cost of one address averages at about 10 dollars, there are discounts when you buy in bulk. Such agencies usually offer a number of complementary services, for example email forwarding, translation, organization of marriage tours, presents and flower delivery, etc. Some agencies would have representatives in Russia, typically in Moscow and St. Petersburg. An office in Russia proves that the organization is serious and makes the process of dealing with such an agency more comfortable for women.
Many agencies organize socials - dancing parties, which host a few dozens of men and several hundred mail order brides. The communication takes place in an informal setting, and such an acquaintance could lead to marriage. However, these meetings happen as a rule only in Moscow and St. Petersburg, so that the ladies living in other towns could not always make it.
Marriage agencies are your first target. In a number of cases these agencies do not accept data through the Internet so you would have to send your letter via mail. If such an agency accepts your profile, you are sure to get a lot of responses. Besides, the very fact that men have to pay for addresses is proof to their serious marriage intentions. The clients of such agencies are normally quite well off, many of them are lawyers, businessmen, programmers and doctors.
If you are young (not older than 35), slim and attractive, chances are you will be placed in such agency's catalogue. The most important factor will be your photos. I saw a very pretty young girl in some Russian marriage agency, whose profile was rejected by an American agency. When I took a look at her photo, I realized why: she evidently did not attribute too much importance to make-up. Although the photos were shot in a studio, they only had an empty look and a tense smile, and none of the magic that attracts men so much.
Take a critical glance at your photos: you have to look sexy and attractive; the impression your photo makes is more important than formal beauty. If your photos are not good enough, you are only wasting your money on postage expenses.